Federal-Mogul 2013 Product Brochure

In 2013, the rallying cry that I created for Federal-Mogul was “The Powertrain. It’s what drives us.” The company needed a was to visualize this for the global product catalog that would be translated into various languages. I set my creativity to work and created what would be globally be referred to as “The Powertrain Man” image. The reveal of the powertrain being, literally, the life source of the subject was a way to hammer home the idea that our company lived & breathed what they do.