Federal-Mogul Powertrain Brand Brochure

Federal-Mogul Powertrain went through a brand refresh in the mid 2010’s, and I was fortunate enough to be able to contribute to a new look and feel for the company.

With so much rich history and story behind most of our products, I felt the best way to convey that information was by way of the popular “double exposure” method. Being able to show two, three, or more images within a single construct helped show all that went into making our products.

The kickoff to this brand re-launch was a booklet, seen here, that showed all of our core values and told the story of how our company was planning for the future.