Federal-Mogul Powertrain 2015 Product Brochure

To build upon 2013’s “The Powertrain. It’s what drives us” campaign for Federal-Mogul, I came up with the idea that, with our diversified portfolio of markets served, our company was the “Heartbeat of Powertrains, Big and Small.”

To illustrate this, I created EKG images that traced the outlines of a sampling of our markets. The concept was fleshed out across numerous print, digital, trade show, and other various mediums on a global scale.